THURSDAY, October 23, 2025

10:30-11:30 What is franchising? How to choose the best business for yourself
Michał Wiśniewski, franchising consultant, CEO of Franchising.pl

11:30-12:15 Marketing is oxygen - discover the secret to a business that generates revenue from the very first day it opens
Marcin Nowak, Marketing Director, Xtreme Brands (Xtreme Fitness Gyms, Xtreme KiDS)

12:15-13:00 #GoodToHave Żabka
Justyna Bacajewska, Franchise Development Manager, Zona North, and Artur Ziętkiewicz, Franchise Development Manager, Zona South

13:00-13:45 Ready-made business, zero risk? Truths and Myths About Restaurant Franchising
Panel Discussion with Franchisees and Franchisors from the Restaurant Industry

13:45-14:30 Franchising in Finance: Trust, Relationship Building, and Support Tools
Panel Discussion with Franchisees and Franchisors from the Finance and Real Estate Industry

14:30- 15:15 Franchising in Beauty & Fitness: Passion or Calculation? How Important is Owner Engagement, and How Important Are Proven Methods?
Panel Discussion with Franchisees and Franchisors from the Beauty and Sports Industry

FRIDAY, October 24, 2025

10:30-11:30 What does a franchise agreement include? Key provisions in franchise agreements
Michał Skubiszewski, lawyer, franchising advisor, Franchising.pl

11:30-12:15 Top Franchisee
Awards Gala for distinguished franchisees

12:15-13:00 Franchising in retail: how to operate effectively?
Panel discussion with franchisees and franchisors from the retail industry

13:00-13:45 Franchising that supports - what to look for when choosing a franchise?
Filip Puchalski, Commercial Director, Xtreme Brands (Xtreme Fitness Gyms, Xtreme KiDS)

13:45-14:30 Franchising in education: What development programs are in demand?
Panel discussion with franchisees and franchisors from the education industry

14:30-15:15 Trends in services: how franchise concepts are adapting to market changes
Panel discussion with franchisees and franchisors from the services industry